Find My Pet

FindMyPet.lk is a community-driven digital platform created to help reunite lost pets with their owners across Sri Lanka. InstaSites Digital Agency designed and developed a clear, accessible, and scalable WordPress-based platform that allows users to quickly report missing pets, browse found pet listings, and engage the community during time-sensitive situations.

Fast-response information flow

The platform is designed to surface the most relevant and recent listings quickly, helping users act promptly when time is critical in locating missing or found pets.

Mobile-first accessibility

With most users accessing the site on mobile devices, the experience is optimized for speed, clarity, and ease of use on smaller screens without compromising functionality.

Trust-focused content structure

Clear listing formats, essential pet details, and consistent presentation help build trust and credibility, encouraging users to engage confidently and share information responsibly.

About the Client

FindMyPet.lk serves pet owners, animal lovers, and the general public by providing a centralized space to:

Post lost pet reports
Share found pet information
Browse active listings by location and category
Increase visibility for missing pets across Sri Lanka

The platform was designed with a strong focus on speed, clarity, and usability, recognizing the emotional and urgent nature of lost pet situations.

Client

Colombo | Sri Lanka

Services

Website Design & Development

Technologies

WordPress

Challenges

The primary challenge was to create a platform that could:

Clearly communicate its purpose within seconds of landing on the site
Be simple enough for anyone to use without technical knowledge
Support fast posting and discovery of lost and found pets
Perform reliably across mobile devices, where most users engage
Provide a scalable foundation for future features and growth

Our Solution

InstaSites Digital Agency delivered a purpose-driven WordPress platform focused on accessibility, performance, and clarity.

Purpose-Led Platform Design

The design approach emphasized:

Clear messaging that immediately explains the platform’s function
Clean layouts that reduce cognitive load during stressful situations
Visual hierarchy that prioritizes active listings and key actions
A friendly, community-oriented look and feel

User Experience & Platform Structure

The user experience was structured to:

Make posting a lost or found pet fast and intuitive
Organize listings by category and relevance
Allow users to quickly scan information and take action
Maintain consistency across desktop and mobile devices

Special care was taken to ensure the platform remains easy to use for users of all ages and technical backgrounds.

WordPress Development

The platform was built on WordPress, allowing flexibility and scalability. Development included:

Custom listing layouts for lost and found pets
SEO-friendly page and content structure
Responsive design for all screen sizes
Performance optimizations for fast loading
Easy content management and moderation

SEO & Performance Optimization

SEO was integrated to help the platform gain organic visibility and community reach.

SEO focus areas included:

Lost pets in Sri Lanka
Found pets Sri Lanka
Missing pets Colombo and surrounding regions
Community pet recovery platform

On-page SEO implementation:

Optimized meta titles and descriptions
Clear heading hierarchy
Image optimization with descriptive alt text
Mobile-first performance best practices

This ensures FindMyPet.lk can reach more users organically when they search for lost or found pets online.

Results & Impact

Clear platform purpose

The website clearly positions FindMyPet.lk as a dedicated lost-and-found pet platform for Sri Lanka, enabling users to quickly understand its mission and take immediate action.

Community-driven user experience

Simple posting flows, structured listings, and intuitive navigation make it easy for pet owners and the public to report, search, and share information during urgent situations.

Scalable digital foundation

The platform structure supports future feature expansion and long-term SEO growth, providing a reliable base as the community and usage continue to grow.

Conclusion

InstaSites Digital Agency delivered a reliable, accessible, and scalable digital platform for FindMyPet.lk. The site now serves as a central hub for lost and found pet listings in Sri Lanka, supporting community engagement while maintaining performance, clarity, and growth potential.