Once Upon a Time

Once Upon a Time is the personal portfolio website of Roshini, a writer and poet who uses her platform to share poetry, storytelling, and creative work. The site was designed and developed by InstaSites Digital Agency to create a clean, calm digital space where her words and creative expressions take the spotlight without distractions.

Authentic personal voice online

The website reflects Roshini’s personality and creative voice without over-branding, allowing her writing and artistic expression to remain honest, intimate, and true to her identity.

Distraction-free reading environment

Intentional use of whitespace, typography, and minimal navigation creates a calm space where readers can focus fully on the writing without visual or cognitive overload.

Creative ownership & independence

The WordPress setup gives Roshini full control over her content, enabling her to publish, edit, and evolve her portfolio freely without relying on third-party platforms or social media algorithms.

About the Client

Roshini is a writer and poet who focuses on capturing everyday moments and emotions through poetry and storytelling. Her work explores themes such as nature, relationships, and personal growth. The website acts as her digital home—where readers can explore her writing, discover story collections, and connect with her directly.

Client

Colombo | Sri Lanka

Services

Website Design & Development

Technologies

WordPress

Challenges

This project needed to solve a very specific problem: building a portfolio site for a writer is not about “features”—it’s about readability, mood, and flow.

Key challenges included:

Presenting writing in a way that feels immersive, not cluttered
Structuring content so readers can easily discover stories and return to them
Supporting both English and Sinhala storytelling content without breaking UX
Building credibility with social proof (reader feedback) and clear contact paths

Our Solution

InstaSites Digital Agency created a content-first WordPress website focused on clarity, storytelling, and easy exploration.

Structured Portfolio Experience

We organized the site around how readers actually behave:

A clear About Me section to build connection and context
A dedicated Tales area for story collections, including Appu’s Tall Tails
A Love From Readers section to build trust through testimonials
A simple contact flow (“Just Say Hello!”) with WhatsApp as a fast channel

Content-First Visual Design

The design approach prioritized:

Clean typography and generous spacing for comfortable reading
Minimal UI so the writing remains the hero
A calm visual identity aligned with the theme “Soul & Strokes”

WordPress Development

The build was implemented on WordPress to keep publishing simple and scalable, enabling Roshini to:

Add new writing and story pages easily
Update her portfolio without developer dependency
Maintain a consistent reading experience across devices

SEO & Performance Optimization

We built the website with a strong baseline for search visibility, targeting intent around:

personal writer portfolio website
poet portfolio website
Sri Lankan writer / poet portfolio
short stories and poetry blog
personal creative portfolio (writing + art)

SEO foundations included:

Clean page structure and logical headings
Optimized page hierarchy for portfolio sections (About, Tales, Reader feedback)

Results & Impact

Reader-first storytelling flow

The website is structured around reading behavior—helping visitors move from introduction to stories naturally, without UI noise.

Multi-format creative space

It supports both reflective writing/poetry and longer storytelling content (e.g., “Appu’s Tall Tails”), giving Roshini a flexible portfolio for different creative formats.

Trust and connection built-in

Social proof (“Love From Readers”) and direct contact options make it easier for readers and collaborators to connect with confidence.

Conclusion

InstaSites Digital Agency delivered a calm, modern personal portfolio website for Roshini that strengthens her online presence as a writer and poet. The site prioritizes readability, supports structured storytelling, and provides a clear path for readers to explore her work and reach out.